000			00303nam a22001337a 4500
999			_c1997219 _d1997219
003			OSt
082			_a658
245			_aJournal of marketing Research
270			_aJAU _bJUNAGADH _cGUJARAT
300			_aVOL 53 ISSUE 1-6
502			_d2016
650			_aJournal of marketing Research
942			_2ddc _cJ