000			00303nam a22001337a 4500
999			_c1997223 _d1997223
003			OSt
082			_a658
245			_aJournal of marketing Research
270			_aJAU _bJUNAGADH _cGUJARAT
300			_aVOL 54 ISSUE 4-6
502			_d2017
650			_aJournal of marketing Research
942			_2ddc _cJ