000 00302nam a22001337a 4500
999 _c1998393
_d1998393
003 OSt
082 _a338.13
245 _aIndian Journal of Marketing
270 _aJAU
_bJUNAGADH
_cGUJARAT
300 _aVOL 35 ISSUE 171
502 _d2005
650 _aIndian Journal of Marketing
942 _2ddc
_cJ